Friday, October 07, 2005

Amitabh Bachchan on Manic Endorsement Spree..

AB must be endorsing nearly every brand under the sun. He definitely has taken a cue from Shah Rukh Khan who is a fabulous marketing person himself.
What AB needs to realize is that, there is a certain value attached to every celebrity. People and fans like you for a certain reason because they feel you epitomize that value. If you dilute that value, you start eroding your fan base.
By mindless endorsement of products you may only earn maximum eyeballs, but the respect takes a severe battering.

AB you are the best and we love u for that............ Just don’t change it for petty gains.

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